Growth Marketing Lead

About the Role

Lead growth marketing strategy for a performance marketing and advertising technology company. This client-facing role connects paid media, creative development, and analytics to help accounts scale efficiently.

What You'll Do

• Manage and optimize paid media campaigns across Meta, TikTok, and Google, overseeing substantial annual budgets.

• Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews.

• Develop growth strategies that integrate creative performance with paid media buying.

• Translate campaign and creative performance data into clear recommendations for clients and internal teams.

• Improve media efficiency through funnel strategy, signal quality, offer testing, and measurement.

• Partner with creative teams and media buyers to develop effective content and scale campaigns.

What We're Looking For

• Four to eight years of hands-on paid media experience, ideally in an agency or consumer app environment.

• Deep expertise in Meta advertising, with experience managing campaigns across Meta, TikTok, and Google.

• Experience independently managing paid media accounts with seven-figure annual budgets.

• Strong client relationship, presentation, and stakeholder communication skills, including experience leading quarterly business reviews.

• Analytical skills and experience using performance data, KPIs, and metrics to shape strategic recommendations.

• Experience integrating creative performance with media buying and optimizing campaigns through funnel strategy, offer testing, and measurement.

• Mobile advertising measurement knowledge, including SKAN, AEM, and mobile measurement partners, is preferred.

Compensation & Benefits

Base salary range: $130,000 to $175,000 annually. Visa sponsorship is not available.

Location

On-site in New York, New York.