Growth Lead (User Acquisition/ Performance / CRM) – Tokyo, Japan

Glance

Glance is an intelligent shopping agent, redefining the commerce experience. Powered by proprietary agentic intelligence and generative AI, Glance delivers a hyper-personalized consumer experience across mobile and TV — shaping the new era of shopping. Glance is operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of global technology leader InMobi, and is backed by Mithril Capital, Google and Jio Platforms. To learn more, visit glance.com.

InMobi 

InMobi Group is a global technology company shaping the future of agentic commerce and advertising. Through its ecosystem of businesses — including InMobi Advertising and flagship consumer platform Glance — InMobi leverages data, machine learning, and generative AI to help brands reach audiences more precisely and consumers discover products more intuitively. Glance, which is pioneering new models of agentic commerce, is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd.

InMobi Advertising

InMobi Advertising, part of global technology company InMobi, is an agentic advertising platform helping brands and merchants achieve their business outcomes. Through its proprietary intelligence, AI-led solutions, and vast consumer reach — including flagship consumer platform Glance — InMobi Advertising delivers the omnichannel performance defining what's next in advertising and commerce. Glance is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd. To learn more, visit advertising.inmobi.com.

What you'll be doing

• Define and track the full growth funnel — from install through activation, retention, and monetization
• Build and manage CRM and lifecycle programs that drive activation, retention, and repeat engagement across the user journey
• Run a structured experimentation roadmap (A/B tests across channels, creative, audiences, and lifecycle journeys) and turn results into scaled wins
• Work closely with product, data, and creative teams to improve onboarding, engagement, and the commerce experience
• Plan and run user acquisition campaigns across paid channels to hit install, activation, and cost targets
• Own performance marketing day to day — budgets, bidding, creative testing, and channel mix — and continuously improve CAC, ROAS, and conversion efficiency
• Partner with channel and platform contacts to unlock new growth levers and stay ahead of changes in the Japan market

Key Requirements:

• Around 4–7 years of experience in growth, user acquisition, performance marketing, or CRM/lifecycle — ideally for a consumer app or digital product in Japan
• Strong analytical skills — comfortable working with funnel metrics, cohort and retention analysis, CAC/LTV, and attribution
• Experience with CRM, lifecycle, or marketing-automation tools and building multi-channel engagement programs
• Hands-on experience running paid acquisition across major channels and managing meaningful budgets to clear targets
• Business-level Japanese and English

Preferred Requirements:

• Experience growing a mobile consumer app at scale (millions of users), ideally with a commerce or content component
• Familiarity with mobile measurement and analytics tools (e.g. AppsFlyer, Adjust, Amplitude, Firebase, GA4)
• Experience with Apple Search Ads, ASO, or the specifics of Android/iOS acquisition in Japan
• Exposure to commerce, e-commerce, or transaction-driven growth 
• A self-starter who owns targets, moves fast, and is comfortable building without a fixed playbook

Why Glance AI

• Ownership. You will not be confined to one category or one type of partner. You operate where you can also build a portfolio that is genuinely yours.
• Structural backing without big-company friction. Glance is part of InMobi Group with proven scale (Glance reaches 400M+ monthly users globally) and infrastructure already built, but JP operates as a startup with founding-team on strategy and deals. Backed by strong global investors including SoftBank and Google, with SoftBank as anchor partner in Japan
• A first-team seat in Japan. The JP strategy is being written now. The partner playbook and deal architecture that will be replicated across other markets such as Korea, Germany, UK, Australia  in the future.
• Real category creation, not incremental work. Work on genuinely new, AI-first agentic commerce — built from the ground up, not an improvement on today's shopping
• Culture. Work with smart, humble people who value openness, trust, and honest collaboration
• Competitive salary and benefits: Benchmarked against roles at comparable global tech in Tokyo, meaningful equity grant, annual performance bonus tied to outcomes, plus full health, retirement, and standard Japan-market benefits.

 

Since 2019, Glance has built the extraordinary. Beyond just technology. It has built a way of working.

Across 5 offices in around 3 countries, through every pivot and breakthrough, one thing has remained constant: we are builders, dreamers, doers. We are fluid enough to move fast, grounded enough to own outcomes, and human enough to care deeply about the work and about one another.

Culture is at the core of that ethos. It has been co-created by the people who built this company and by those continuing to shape it every day. It lives in how we work, how decisions are made, how teams show up for one another, and how seriously we take the responsibility to build the best.

This is a place where ambition and belonging occupy the same space. Where the bar is high and the support is real. Where freedom comes with trust, and trust comes with accountability. Where you are valued not only for what you do, but for the perspective, judgment and humanity you bring to the work. Where you will be challenged by the work and supported by the communities, passions and experiences that shape who you are beyond your role.

If this sounds like the place you have been looking for, join us.