# Social Media Specialist at Plata Card

Social Media Specialist at Plata Card in México. Posted October 5, 2026.

- Company: Plata Card
- Location: México
- Experience: 3+ years
- Posted: 2026-10-05
- Apply: https://plata.careers/vacancy/details?id=5443966008&gh_jid=5443966008
- Source: https://jobmagic.ai/jobs/social-media-specialist-plata-card-faqrf1

## Description

**Marketing team:**

We're looking for someone to own the bank's organic social media end to end: from the content plan to publishing and figuring out why a post took off or didn't. Everything is built in-house, with no agencies involved.

**Challenges that await you:**

- Run the content plan for Instagram and Facebook, with a distinct format and tone for each platform, and publish posts yourself

- Build content around Mexican cultural codes, current internet culture and art

- Set up in-house production: scripts, storyboards, references, and working with designers and motion designers

- Regularly review hits and flops, spot patterns and scale what works

- Monitor SOV, sentiment and competitors through social listening together with the marketing analytics team, and adjust tactics and strategy based on shared findings

- Stay in sync with the product team: prioritize announcements, understand features and explain them simply and clearly to the audience

**What makes you a great fit:**

- 3+ years in social media, ideally in fintech, banking or another high-trust industry

- Experience creating aesthetic or art-driven content for social media

- Comfort working with data: reach, engagement rate, performance by format and competitor benchmarking

- Basic knowledge of contemporary art and visual culture, and a strong eye for Mexican creative work

- Ability to quickly understand a financial product and explain it in plain language

- Native or C1 Spanish, B2+ English

- Experience using AI tools in production and strategy is a strong plus

 

**Our ways of working:**

- **Innovative Spirit**: A commitment to creativity and groundbreaking solutions.

- **Honest Feedback**: valuing open, transparent communication.

- **Supportive Team**: a strong, collaborative community.

- **Celebrating Achievements**: recognizing our wins together.

- **High-Tech Environment:** a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances.