# Social Media Lead - SportyTV & Sports Media Brands at Sporty Group Social Media Lead - SportyTV & Sports Media Brands at Sporty Group in Madrid. Posted October 15, 2026. - Company: Sporty Group - Location: Madrid - Experience: 5+ years - Posted: 2026-10-15 - Apply: https://job-boards.eu.greenhouse.io/sportygroup/jobs/5006431101 - Source: https://jobmagic.ai/jobs/social-media-lead-sportytv-sports-media-brands-sporty-group-qy8bs4 ## Requirements - 5+ years of experience in social media, with at least 2 years coordinating or leading social media teams. - Background in sports journalism, sports media or a sports newsroom (degree in Journalism or Communications is a plus). - Proven experience running social channels for sports media brands, publishers, broadcasters, clubs or leagues. - Deep football and sports knowledge, with a strong news sense and love for the game. - Excellent English (C1/C2 or native): you’ll write, edit and approve content in English and it’s our main working language. Spanish or other languages are a plus. - Strong editorial judgement: accuracy, fact-checking, tone and handling sensitive stories. - Excellent platform instincts across TikTok, Instagram, X, YouTube and Facebook, and a good understanding of video-first content. - Confident using analytics and social listening tools to guide decisions. - Strong organisation, stakeholder management and the ability to lead a team in a fast-paced, high-output environment. ## Description ### **About Sporty Group** Sporty Group is a global sports entertainment company, home to leading brands like **SportyBet**, **Football.com** and **SportyTV**. We operate at the intersection of **sports, content, community and technology**, building products and media experiences that connect fans with the moments that matter. Our media brands, led by **SportyTV**, bring fans closer to the game through highlights, stories, analysis, personalities and football culture, across every major social platform. ### **Role Overview** We’re looking for a **Social Media Lead** to drive social strategy and coordinate the social team behind **SportyTV and our sports media brands**. This role combines **team leadership**, a **sports journalism mindset** and **strong editorial judgement** to make our channels a go-to destination for football fans. You’ll set the editorial direction, run day-to-day publishing operations, and lead a team of social media managers, community managers and content creators, making sure our output is **fast, accurate, engaging and built for growth**. You’ll work closely with **Content, Video/Production, Design, Brand, Marketing, Partnerships, BI and Country teams**, and report to the Social Media Director. ### **Key Responsibilities** ### **Team Leadership & Coordination** - Lead, coordinate and develop a team of social media managers, community managers and content creators across SportyTV and our media brands. - Set priorities, assign coverage and run workflows and shift planning for match days, live events and breaking news. - Give clear feedback, run regular editorial meetings and raise the team’s creative and editorial standards. - Build scalable processes (calendars, briefs, approval flows, playbooks) that keep the team fast and consistent. ### **Editorial Strategy & Sports Coverage** - Define and execute the social and editorial strategy for **SportyTV and Football.com**, aligned with global brand guidelines and business priorities. - Own the editorial calendar around major football and sports moments (EPL, UCL, LaLiga, AFCON, World Cup, transfer windows, etc.). - Apply a journalistic approach to social: newsworthiness, storytelling, fact-checking, source verification and speed without sacrificing accuracy. - Lead real-time and reactive coverage of match days, breaking news, transfers, controversies and trending moments. ### **Content & Formats** - Oversee content across Instagram, TikTok, X, Facebook, YouTube (incl. Shorts), LinkedIn and Telegram. - Develop and scale repeatable content series and franchises: highlights-led narratives, analysis, interviews, explainers, football culture and personality-led formats. - Work with video, production and design teams to deliver platform-native content with strong hooks and retention. - Ensure tone of voice, quality and brand consistency across all channels. ### **Community & Audience Growth** - Drive follower growth, engagement and watch time across SportyTV and media brand channels. - Oversee community management: comments, DMs, moderation, sentiment monitoring and escalation of sensitive issues. - Spot local relevance opportunities across our key markets and global football audiences. ### **Talent, Creators & Partnerships** - Work with presenters, journalists, pundits, creators and sports personalities to grow reach and credibility. - Support partnerships, rights-holder relationships and co-branded activations with clubs, leagues and media partners. - Coordinate with marketing teams on organic and paid amplification. ### **Reporting & Performance** - Track KPIs: reach, views, watch time, engagement, follower growth, retention and sentiment. - Deliver weekly/monthly reporting with clear insights and next actions for the team and leadership. - Run testing frameworks to improve formats, hooks, timing and distribution. ### **Requirements** - **5+ years** of experience in social media, with at least **2 years coordinating or leading social media teams**. - Background in **sports journalism, sports media or a sports newsroom** (degree in Journalism or Communications is a plus). - Proven experience running social channels for **sports media brands, publishers, broadcasters, clubs or leagues**. - Deep football and sports knowledge, with a strong news sense and love for the game. - **Excellent English (C1/C2 or native)**: you’ll write, edit and approve content in English and it’s our main working language. Spanish or other languages are a plus. - Strong editorial judgement: accuracy, fact-checking, tone and handling sensitive stories. - Excellent platform instincts across TikTok, Instagram, X, YouTube and Facebook, and a good understanding of video-first content. - Confident using analytics and social listening tools to guide decisions. - Strong organisation, stakeholder management and the ability to lead a team in a fast-paced, high-output environment. ### **Nice to have** - Experience with live coverage of major tournaments. - Experience working with audiences in Africa, Latin America or other international markets. - Hands-on video editing or production experience. If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.