# Senior Director, Commercial APAC at Emma – The Sleep Company

Senior Director, Commercial APAC at Emma – The Sleep Company in Manila and 4 more. Hybrid, full-time. Posted September 8, 2025.

- Company: Emma – The Sleep Company
- Location: Manila and 4 more
- Workplace: Hybrid
- Job type: Full-time
- Experience: 15+ years
- Posted: 2025-09-08
- Apply: https://jobs.lever.co/emma-sleep/09d12c90-395f-4d49-a21f-a7a269515163/apply
- Source: https://jobmagic.ai/jobs/senior-director-commercial-apac-emma-the-sleep-company-sxthgs

## Description

**About the Role: **
The **Senior Director, Commercial APAC** is a pivotal leadership role at Emma, responsible for shaping and executing our commercial strategy across one of our most strategically important growth regions. This leader combines **strategic and entrepreneurial drive with disciplined execution**, building Emma into the most trusted and profitable sleep brand across Asia-Pacific.
 
With full accountability for revenue, margin, customer trust, and sales strategy, the Senior Director drives Emma’s countries through the **growth phases from early to mature phases**, ensuring that every step is profitable, structured, and scalable.

### What You'll Do

-  

**Strategic Growth & Market Leadership**

- Own the **end-to-end commercial growth strategy** for APAC (online and scaling offline) in line with Emma’s global objectives, advancing best practices and balancing synergies, complexity, local adaptation, growth and profitability.

- Scale **pioneering and emerging markets** into sustainable growth engines while continuously improving our more mature markets in the region.

- Grow offline (wholesale, Emma-branded stores) and build **omnichannel presence** to capture premium profit pools while strengthening online synergy.

- Ensure Emma develops towards the **most trusted sleep brand** in APAC, generating and using customer insights and data to craft the strategy with adjacent teams.

- Deliver a great, regionally tailored, and reliable **customer experience** in close collaboration with Product, Marketing and Operations, which delights consumers and pays off in growth and profitability.

- Drive **EBIT, top-line growth **and **NPS **as primary success metrics.

 
**Leadership & People Development**

- Build and mentor a **high-performing regional commercial team**, ensuring succession depth and cross-country synergies.

- Empower country managers as **entrepreneurial leaders**, holding them accountable to phase-appropriate KPIs.

- Foster a **co-owner culture**: cost-conscious, customer-centric, and execution-driven.

- Form a strong **regional leadership team **with fellow senior regional leaders of other departments.

- Act as a visible **regional leader and role model** for the office in Manila and out various hubs across the region (Tokyo, Delhi, Shanghai, Seoul)

### Who We're Looking For

- 15+ years of **commercial leadership experience** across APAC markets, with proven P&L ownership.

- Track record in **profitable scaling** across multiple markets and channels.

- Strong business acumen and **strategic thought leadership**

- High **openness** to learn and **adapt fast **to new best practices.

- Exceptional **talent leadership skills**, with experience in developing senior leaders and building succession pipelines.

- Fluent in English; additional regional language skills a plus.