# Product Marketing Manager at Campfire

Product Marketing Manager at Campfire in San Francisco. On-site, full-time, paying $180k–$250k. Posted September 21, 2026.

- Company: Campfire
- Location: San Francisco
- Workplace: On-site
- Job type: Full-time
- Pay: $180k–$250k
- Experience: 5+ years
- Posted: 2026-09-21
- Apply: https://jobs.ashbyhq.com/campfire/c3a03aa6-e4f0-49b8-975c-749ae1a1ed8d/application
- Source: https://jobmagic.ai/jobs/product-marketing-manager-campfire-zwc3dh

## Requirements

- 5+ years in B2B software product marketing with end-to-end ownership of positioning and launches.
- Experience in fintech or accounting software.
- Sharp writing and storytelling; you make complex products simple without dumbing them down.
- Comfort with research: customer interviews, surveys, win/loss and competitive teardowns.
- Experience enabling a sales team, with a record of content they use.
- A cross-functional operator: you run launches with Product, Sales, Customer Success and Marketing without formal authority.
- Analytical enough to size segments, read pipeline data and prioritize.

## Description

**About Campfire**
Campfire is a next-gen core accounting platform built for modern mid-market finance teams. We’re building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently.

**About the role**
You'll join Campfire's product marketing team as our second PMM, owning **our core product capabilities (core accounting, GL, close, revenue)**.. You'll shape how we position and launch what we build, give Sales what they need to win, and bring the market's voice back into product decisions. **What you'll do**

- Own positioning, messaging and narrative for our core product capabilities (GL, close management, revenue) , grounded in customer research, win/loss and competitive analysis.

- Lead go-to-market for product launches: tiering, launch plans, internal readiness, launch content and cross-team coordination.

- Build and maintain sales enablement (pitch decks, battlecards, objection handling, demo narratives) and run training with Sales and SDRs.

- Own competitive intelligence for your area: track competitors, maintain battlecards and brief the field.

- Partner with Product on roadmap input, naming, and pricing and packaging.

- Partner with Growth on campaign messaging and offers, with Brand on the core narrative, and with Customer Marketing on proof points for launches.

- Measure what you ship: enablement adoption, launch reach and pipeline influence, message testing.

**What you'll bring**

- 5+ years in B2B software product marketing with end-to-end ownership of positioning and launches.

- Experience in fintech or accounting software.

- Sharp writing and storytelling; you make complex products simple without dumbing them down.

- Comfort with research: customer interviews, surveys, win/loss and competitive teardowns.

- Experience enabling a sales team, with a record of content they use.

- A cross-functional operator: you run launches with Product, Sales, Customer Success and Marketing without formal authority.

- Analytical enough to size segments, read pipeline data and prioritize.

**You’ll thrive if you have**

- Comfort with ambiguity and speed over process: you've operated in environments with minimal process and built the process yourself, rather than expecting it to exist.

- Fluency speaking to accountants and CFOs directly, not just marketing to them: comfortable getting into the weeds of accounting workflows (close, reconciliation, rev rec) well enough to spot what's actually differentiated versus what sounds like marketing speak.

- Experience working directly with founders or executive leadership, translating technical or product ambiguity into a market story.

- Self-sufficient and scrappy: you don't wait for product management to hand you a spec, you go find the answer yourself.

- Comfortable managing multiple concurrent launches rather than a single tentpole moment.

**Nice to have**

- Prior experience at an early-stage or high-growth startup (Series B or earlier).

- Experience running pricing and packaging changes.

- Experience with usage-based or subscription billing models.