# Paid Media Manager (Retail Media) at takealot.com

Paid Media Manager (Retail Media) at takealot.com in Cape Town. Posted February 25, 2026.

- Company: takealot.com
- Location: Cape Town
- Experience: 5+ years
- Posted: 2026-02-25
- Apply: https://job-boards.greenhouse.io/takealotcom/jobs/7633555
- Source: https://jobmagic.ai/jobs/paid-media-manager-retail-media-takealotcom-gqyr80

## Description

takealot.com, South Africa's leading online retailer, is looking for a highly talented **Paid Media Manager **to join our team in Cape Town.

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great.

The purpose of the role is to drive maximum investment return (ROAS) across all performance advertising channels for brands as a part of the Retail Media offering.

This position reports to the** Head of Performance & ProjectsYour responsibilities will include:**

- Advanced Campaign Execution: Lead the hands-on, end-to-end execution, advanced optimization, and daily management of all paid media campaigns, including SEM (Google Search & Shopping), Social (Meta, TikTok), Display & Video (DV360)

- Performance Optimization & ROI: Implement and relentlessly refine advanced bidding strategies (e.g., value-based bidding) calibrated for the brand’s Customer Lifetime Value (CLV) and/or ROAS targets.

- Audience & Profitability Focus: Design and implement sophisticated audience segmentation strategies to isolate, target, and scale high-CLV customer cohorts and drive new customer acquisition at a profitable CAC for the brands.

- Incrementality & A/B Testing: Develop and execute a robust testing roadmap, including creative/copy tests, landing page tests, and incrementality tests (e.g., geo-lift, conversion lift) to validate media spend effectiveness.

- Technical Mentorship: Act as the technical lead and mentor for the Retail Media team, guiding them in platform best practices, optimization techniques, and data analysis.

- Analytics & Reporting: Conduct deep-dive analysis, segmenting performance by new-to-brand vs. returning customers, customer profitability, and CLV cohorts to provide actionable insights.

**Output:**

- Primary Mandate: Consistent delivery of core performance KPIs (e.g., ROAS, Revenue, Customer Lifetime Value (CLV), and CAC).

- Efficiency: Measurable improvement in portfolio efficiency (ROAS/CAC) driven by advanced bidding, audience segmentation, and incrementality-focused testing.

- Actionable Incrementality Insights: Conclusive, data-backed results from incrementality tests that directly inform the Head of Paid Media's budget allocation strategy.

- Execution Quality: Flawless, best-in-class campaign execution across all platforms with 100% budget pacing accuracy.

- Team Development: Successful mentorship and measurable technical upskilling of junior team members.

**Qualification & Experience:**

- **A Degree is required within Marketing, Statistics, Mathematics or Computer Science**.

- **5-7+ years of hands-on experience in a paid advertising role.**

- Proven, demonstrable experience in a large-scale, fast-paced e-commerce environment.

- **Certifications:** Google Ads (Required), Google Analytics (Required).

- Account Management experience.

**Attributes Required**:

- **Expert-level, hands-on proficiency with the Google Ads suite (Search, Shopping, App, Display).**

- **Expert-level, hands-on proficiency with Meta Ads (Facebook/Instagram).**

- **Strongly proficient with the Google Marketing Platform (SA360, DV360)**.

- **Proven experience with Mobile App Marketing (Acquisition and Retention).The Environment**: 

- takealot.com employees are entrepreneurial and dynamic, smart, customer- centric, fun and have the shared ambition of takealot.com being the leading e- commerce company in Africa. 

- We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve. 

- We are short on ego and high on output. 

- We are doers and not only thinkers, its all in the execution after all. 

- We love what we do and what we are creating.

- We seek to employ an **Extra Ordinary Mind **who is Smart, has Integrity, and is Hardworking. 

If you meet the above you are an **Extraordinary Mind **so come and join us! 

***Takealot Group is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities, to apply*.**