# Marketing Specialist II at Redwood Credit Union

Marketing Specialist II at Redwood Credit Union in Napa, California. On-site, full-time, paying $39–$52/hr. Posted November 4, 2026.

- Company: Redwood Credit Union
- Location: Napa, California
- Workplace: On-site
- Job type: Full-time
- Pay: $39–$52/hr
- Posted: 2026-11-04
- Apply: https://jobs.lever.co/redwoodcu/84fc11ba-04a9-48a3-841e-71004abae599/apply
- Source: https://jobmagic.ai/jobs/marketing-specialist-ii-redwood-credit-union-y0vj6x

## Description

Redwood Credit Union is looking for a Marketing Specialist II, who will play a pivotal role in driving the success of marketing initiatives for Redwood Credit Union and its subsidiaries. Lead the planning, execution, and optimization of multi-channel marketing campaigns designed to enhance brand visibility, support Member engagement, and drive business growth. Working closely with the Assistant Marketing Manager and cross-functional teams, the Specialist combines creative thinking and analytical insights to deliver results-driven marketing solutions.
 
**Key ResponsibilitiesMarketing:**
• Develop and Execute Campaigns: Responsible for creating and implementing innovative marketing campaigns for the Credit Union and its subsidiary, RCUSG this includes:
• Conducting thorough marketing and competitive research and analysis.
• Crafting detailed marketing program descriptions and strategic plans.
• Setting clear campaign goals, identifying and segmenting target audiences, and collaborating with the Market Data Analytics team to acquire relevant data files.
• Working closely with stakeholders, agencies, and in-house and external resources to develop compelling marketing materials, execute campaigns, and monitor/report results.
• Utilizing a variety of channels such as digital ads, SEM/SEO, emails, direct mail, print advertising, broadcast (radio, cable, digital), social media, newsletters, statement inserts, brochures, Member testimonials (photos or videos), and other tactics.
• **Media Planning and Buying:** Plan, organize, negotiate, and purchase media once the plan is approved and all contracts are signed by the Marketing Manager, VP, or SVP.
• **Market Analysis and Innovation:** Monitor the competitive landscape and industry best practices to identify and drive new ideas. Adapt marketing strategies to incorporate market changes, ensuring relevant and impactful marketing communications.
•** Data-Driven Decision-Making:** Collaborate with the Market Data Analytics team to develop strategies for tracking conversions, leveraging data for informed decision-making, and targeting marketing efforts to achieve superior results. Ensure the protection of Members' confidential data.
• **Campaign Analysis and Optimization:** Analyze campaign results to refine future projects, aiming for increased response rates and efficiency.
• **Brand Management: **Maintain and enhance The Redwood Credit Union brand, ensuring consistent and effective use of names, logos, and other brand representations internally and externally.
•** Internal Support and Collaboration:** Provide marketing expertise and support to internal groups and committees for various initiatives, long and short-term projects, and the rollout of new programs.
• **Strategic Planning: **Participate in and contribute to developing the annual marketing plan and budget.
• **Measurement and Reporting:** Establish metrics to measure the effectiveness of marketing campaigns (KPIs), providing detailed reports on performance, goals, and insights for continuous improvement.
• **Stakeholder Relationships:** Build and maintain strong relationships with key stakeholders, including internal teams, external agencies, and vendors, to ensure alignment and successful execution of marketing initiatives.
**Department Support:**
• Responsible for a variety of quality control, proofreading tasks, and other marketing support as requested.
• Provide excellent service to Members, Officials, management, staff, vendors, and community contacts to ensure positive relationships with a diverse group of people.
• As needed, manage or coordinate special events to ensure proper planning and execution. Events include the Annual Membership Meeting, branch events and other Member and community events.
 
**Join us and discover why you'll love working at Redwood Credit Union!**
 
**ABOUT REDWOOD CREDIT UNION (RCU):**
At Redwood Credit Union, our mission is to passionately serve the best interests of our Members and communities. Since 1950, we have been dedicated to supporting the financial well-being of our Members through better rates, low or no fees, and best-in-class customer service. Our purpose is to inspire hope and elevate the financial well-being of our communities one person at a time, through good times and bad.
 
As a not-for-profit financial institution, we are committed to a people-first approach, which is reflected not only in how we serve our Members, but also in how we treat our employees. Our leadership team is deeply focused on fostering a culture of heart and empathy, integrity, passion, inclusion, meaningful relationships, excellence, and ensuring financial well-being for all. 
 

**Why work for Redwood Credit Union?**
•  21st largest credit union in the U.S. and the largest financial institution based in the North Bay
•   Recognized by Newsweek as one of "America's Best Credit Unions 2026"
•   Awarded a 5-Star Bauer Rating
•  Recognized by Newsweek as one of "America's Greatest Midsize Workplaces 2026"
•   Top Corporate Philanthropists (#24) - San Francisco Business Times
•   Voted Best Places to Work in the North Bay 21 years in a row
•   World-class Employee Engagement scores
•   Rated Superior in Service by more than 90% of Members, surveyed by SF Gate
•   Industry leading Net Promoter Scores across the U.S. 

### Minimum Qualification: Knowledge, Skills and Abilities

- Relevant experience and knowledge of current marketing techniques and practices and marketing campaign management.

- Knowledge of marketing principles, practices, rules, regulations, product guidelines and compliance requirements.

- Knowledge of list management and lead generation techniques.

- Experience in online and offline marketing channels (print, radio, broadcast, web, SEO/SEM, etc.)

- Knowledge of diverse media available plus media evaluation and buying/placement experience.

- Ability to effectively plan and execute multi-step campaigns, projects, and events.

- Highly Member-focused and service-driven with demonstrated marketing program management and implementation experience.

- Ability to lead and work with cross-functional teams.

- Experience and familiarity in working with advertising agencies and vendor partners.

- Ability to prioritize, multi-task, oversee projects, and successfully meet deadlines to achieve results.

- Proficient computer skills including Word, Excel and PowerPoint with strong knowledge of website and online tools and resources. Experience with marketing automation systems (SalesForce Marketing Cloud) preferred.

- Strong verbal and written communication skills, including grammar and punctuation.

- Strong team player with the ability to establish and maintain effective working relationships with a diverse group of people.

The ideal candidate has a combination of education and experience equivalent to a bachelor’s degree in business, marketing or closely related field, and a minimum of three years’ experience with marketing campaigns and comprehensive marketing program planning.  Execution and monitoring/reporting experience required.  Financial institution marketing and/or credit union industry experience strongly preferred.  Ability to speak and write Spanish is a plus.
 
**Compensation:** **Base starting range: $39.00 to $52.00 per hour commensurate with experience. **
*Our base salary starting range is based on scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal peer equity. We offer a competitive total rewards package including a wide range of medical, dental, vision, financial, and other benefits.*
 
**Redwood Credit Union offers a robust benefits package to our eligible employees including:**
•  Competitive medical, dental, and vision insurance, mental health offerings
•  Employee performance incentive plan
• Salary Advancement– Merit increase based on performance
• 401(k) program with employer match
• Time Off- Competitive PTO accrual plus 11 paid company holidays and your birthday off!
 
**RCU Discounts and Perks:**
• RCU employees are eligible for a .75% discount off RCU standard collateral auto loans
• RCU employees are eligible for a 1% discount on all recreational or boat loan products
• 2% discount off Visas and LOC Loans through RCU
• 0% interest loan to support employees with various immigration related expenses such as visa application fees and relocation costs. Loan amount up to $1,000.
• 0% interest loan to support employees with expenses associated with the naturalization process. Loan amount up to $15,000.
• 0% interest on garment, fitness, or home office equipment loan of up to $500
• 100% financing for employee purchased homes!
 
**Physical Requirements:**
• Ability to stand, bend, stoop, sit, walk, twist, and turn.
• Ability to lift up to 25 pounds.
• Ability to use a computer keyboard and calculator.
• Work environment is indoors; majority of the time is spent sitting at a desk.
 
***Redwood Credit Union is not offering Visa transfers and/or sponsorships for this position. **
 
Internal Team Members: If you are a current Team Member, please apply through the internal careers page located in RCUNET. 
                                                  
                                                  We are an Equal Opportunity Employer