# Laneige, PR & Influencer Marketing at AMOREPACIFIC US, INC

Laneige, PR & Influencer Marketing at AMOREPACIFIC US, INC in New York, NY. Posted July 20, 2026.

- Company: AMOREPACIFIC US, INC
- Location: New York, NY
- Experience: 4+ years
- Posted: 2026-07-20
- Apply: https://job-boards.greenhouse.io/amorepacificusinc/jobs/4324537009
- Source: https://jobmagic.ai/jobs/laneige-pr-influencer-marketing-amorepacific-us-inc-e2er79

## Description

**Job Summary LANEIGE US** is seeking a strategic, highly collaborative **PR Manager** to lead the development and execution of integrated communications initiatives that elevate brand awareness, strengthen cultural relevance, and drive earned media value and influence. This role will oversee high-profile projects across media, influencer marketing, events, and brand partnerships ensuring seamless best-in-class execution from concept through completion.

The ideal candidate has 4-5+ years of PR/Influencer Marketing experience within the beauty industry, preferably in-house, with a strong understanding of the evolving beauty and creator landscape. This individual is an exceptional project manager and strategic thinker with a proven ability to manage multiple priorities and execute campaigns that drive measurable business results.** Must thrive in a fast-paced environment, demonstrate cross-functional collaboration, and possess excellent written and verbal communication.Principal Accountabilities**

- Lead the development and execution of integrated PR programs across influencer marketing, earned media, brand partnerships, product launches, and cultural moments to drive brand awareness, engagement, and advocacy.

- Own end-to-end management of influencer campaigns, including creator identification and selection, briefing, timeline development, agency and talent communication, contract coordination, content review, approvals, posting oversight, and campaign recaps.

- Support the planning and execution of experiential marketing strategy, including influencer events, consumer activations, retail experiences, community engagement programs, and brand partnerships that bring the brand story to life.

- Collaborate cross-functionally with Brand Marketing, Social, Paid Media, Creative, Digital, E-commerce, Retail

- Marketing, and Global teams to ensure integrated storytelling and seamless execution across all consumer touchpoints.

- Build and maintain strong relationships with influencers, talent managers, agents, media contacts, vendors, and external partners to drive meaningful brand advocacy and long-term partnerships.

- Partner closely and manage communications with PR and influencer agencies for editorial and creator strategy + project execution

- Develop detailed project plans and manage multiple workstreams simultaneously, ensuring programs are delivered on time, within budget, and aligned with business objectives.

- Analyze and report on campaign performance across PR, influencer, partnership, and experiential initiatives, leveraging insights and learnings to optimize future strategies and demonstrate business impact.

- Identify and capitalize on emerging beauty, skincare, creator, social media, and cultural trends to develop innovative and culturally relevant ideas that strengthen brand relevance and consumer connection.

- Manage campaign, event, and product seeding budgets, including forecasting, invoice processing, spend tracking, and identifying efficiencies to maximize investment and ROI.

- Oversee influencer gifting and product seeding initiatives, ensuring strategic targeting, thoughtful execution, and alignment with brand priorities and launch objectives.

- Serve as a key day-to-day stakeholder across major launches and initiatives, proactively problem-solving, communicating updates, and driving cross-functional alignment to ensure successful execution.

**Key Experience and Skills**

*Qualification and Experience*

- Bachelor’s Degree in Marketing, Communications, or related field

- 4-5+ years of relevant PR/Influencer Marketing experience with proven success leading both small-scale and large-scale influencer campaigns and events

- Beauty experience highly preferred

- Excellent communication skills and attention to detail.

- Pre-existing relationships with talent agents, creators, vendors and agencies

- Experience building creator briefs, managing timelines, and tracking budget

- Ability to think strategically while executing tactically, with strong attention to detail and the ability to drive results in a fast-paced environment.

- Strong prioritization, organization, and project management skills, with the agility to adapt to changing business needs

- Deep understanding of Gen Z and millennial consumer behavior

- Support events IRL in NYC with occasional travel domestic / international

- Ability to work occasional nights and weekends as needed

*Skill Sets*

- Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel)

- Experience with TikTok Shop and Affiliate Marketing

- Experience in contract drafting for vendors and influencers

- Traackr and Meltwater experience is a plus

*Personal Attributes*

- Highly organized, resourceful, and collaborative

- Positive and enthusiastic approach to projects

- Ability to work efficiently in a small, high-visibility team but also thrives working independently.

 

AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.
Base Salary Range$115,000—$125,000 USD