# Head of Performance Marketing at Ether.fi

Head of Performance Marketing at Ether.fi in Cayman and 3 more. On-site, full-time. Posted October 27, 2026.

- Company: Ether.fi
- Location: Cayman and 3 more
- Workplace: On-site
- Job type: Full-time
- Experience: 2+ years
- Posted: 2026-10-27
- Apply: https://jobs.ashbyhq.com/ether.fi/c8f8ad85-c75e-4667-bf85-4c25a30bb4ef/application
- Source: https://jobmagic.ai/jobs/head-of-performance-marketing-etherfi-w4fjr0

## Requirements

- 2+ years of hands-on performance marketing experience
- You've run SEO, AEO and paid ads yourself, not only managed people who did
- Ideally you've done this in-house at a fintech; agency experience is fine too
- A data background: you're comfortable pulling and analyzing your own numbers
- Drive, willingness to work hard and go the extra mile. We are a highly ambitious, driven team with audacious goals, and we work very hard to make them a reality
- Plus if you've run UGC programs
- Crypto experience is not required

## Description

### About us

ether.fi is one of the largest crypto companies in the world. We have over $10B in assets under management and a team of around 50. We've been profitable since day one and are focused on building real consumer applications.
The future we envisage is true on-chain banking. Our current products, Stake, Liquid and Cash, let users earn yield across a range of DeFi strategies and spend their assets in the real world with our cards. You can view public analytics on Dune for Cash and Stake.

### Position overview

We're looking for a Head of Performance Marketing to own how ether.fi acquires users. You'll run paid ads, SEO and AEO (answer engine optimization: getting ether.fi recommended by AI assistants like ChatGPT and Perplexity), and you'll be judged on one thing: active users at a cost that works.

### What you'll do

- Own paid acquisition end to end: channel mix, creative, targeting, bidding and budget

- Build and run our SEO and AEO programs

- Source and manage UGC (user-generated content) creators to produce ad creative at volume

- Set up the tracking and reporting that ties spend to active users, by channel and by cohort

- Cut what doesn't work quickly and scale what does

### What we are looking for

- 2+ years of hands-on performance marketing experience

- You've run SEO, AEO and paid ads yourself, not only managed people who did

- Ideally you've done this in-house at a fintech; agency experience is fine too

- A data background: you're comfortable pulling and analyzing your own numbers

- Drive, willingness to work hard and go the extra mile. We are a highly ambitious, driven team with audacious goals, and we work very hard to make them a reality

- Plus if you've run UGC programs

- Crypto experience is not required

### Perks and benefits

- Competitive salary, performance-based incentives, and token allocation grant

- Opportunity to work on multi-billion dollar products as part of a small team

- Health, dental, and vision insurance plans

- Global team with opportunity for travel and working out of our 4 offices around the world

- 4 weeks work from anywhere

- Exciting company events and team-building off-sites

###