# Global Head of Digital Commerce, VP at AMOREPACIFIC US, INC

Global Head of Digital Commerce, VP at AMOREPACIFIC US, INC in Los Angeles. Hybrid. Posted June 23, 2026.

- Company: AMOREPACIFIC US, INC
- Location: Los Angeles
- Workplace: Hybrid
- Experience: 15+ years
- Posted: 2026-06-23
- Apply: https://job-boards.greenhouse.io/amorepacificusinc/jobs/4295388009
- Source: https://jobmagic.ai/jobs/global-head-of-digital-commerce-vp-amorepacific-us-inc-3g82bq

## Description

**Global Head of Digital Commerce, VP **

Laneige | Location: Los Angeles (Hybrid)

 

**Role Overview** 

Laneige is seeking a **Global Head of Ecommerce** to lead the brand’s global digital growth and transformation. 

This role will act as a **Global Center of Excellence (CoE)**, responsible for defining strategy, governance, and execution frameworks to enable scalable growth across local markets. 

The position owns **global ecommerce revenue and profitability**, while building an integrated digital commerce ecosystem across: 

- Ecommerce 

- Social commerce 

- CRM & eFSS 

- AI & Beauty Tech 

- Performance media 

Based in **Los Angeles**, this leader will bridge **global strategy and local market execution**, ensuring Laneige scales as a **data-driven, omnichannel global brand**. 

 

**Core Mandate** 

- Own **Laneige global ecommerce revenue and profit growth** 

- Define **mid/long-term ecommerce strategy and P&L delivery roadmap** 

- Act as **Global CoE**:  

- Set strategy frameworks, KPIs, and governance 

- Enable local market execution at scale 

- Build a **future-ready digital commerce ecosystem** integrating:  

- Consumer data, media, content, and technology 

 

**Key Responsibilities** 

- ** Global Ecommerce Strategy & P&L Ownership (CoERole)**

- Define global ecommerce strategy frameworks, KPIs, and operating models 

- Own **global ecommerce P&L** (revenue, margin, growth targets) 

- Create differentiated **channel strategy frameworks**:  

- DTC 

- eRetailers (retailer.com) 

- Pure players & marketplaces 

- Lead omnichannel business model by:  

- Defining platform mix and roles 

- Implementing global investment frameworks 

- Define global acquisition and search strategy to improve:  

- Conversion 

- ROI 

- Establish global performance tracking and optimization systems 

 

- ** Ecommerce Execution Excellence**

- Lead ecommerce strategy across marketplaces, pure players, and retailer.com 

- Own core growth levers:  

- Traffic, conversion, AOV, retention 

- Drive assortment, pricing, promotion, and launch orchestration 

- Optimize onsite experience:  

- UX/UI, PDP, content, merchandising 

- Partner with Global GTM, Supply Chain, and Finance to ensure:  

- Demand planning 

- Inventory health 

- Margin discipline 

- Define scalable playbooks and execution standards for local teams 

 

- ** Social Commerce (Global Scaling Engine)**

- Build and scale global social commerce strategy (TikTok, Instagram, emerging platforms) 

- Own live commerce, shoppable content, and creator-led conversion models 

- Develop creator/affiliate commerce frameworks tied to performance KPIs 

- Integrate social commerce into ecommerce and CRM journeys 

- Pilot new formats and platforms ahead of local markets 

- Deliver scalable toolkits and playbooks for global rollout 

 

- ** CRM &eFSS(Customer Ownership & Lifetime Value)** 

- Lead CRM strategy across acquisition, engagement, retention, and reactivation 

- Build global customer data foundation across:  

- DTC and retailer ecosystems 

- Drive personalized journeys across owned channels:  

- Email, messaging, lifecycle marketing 

- Orchestrate end-to-end post-purchase experience:  

- Onboarding, replenishment, loyalty, care 

- Lead **global e-flagship store strategy**:  

- GEO-based content deployment 

- Online-offline connection (e.g., FSS experience integration) 

- Provide local markets with:  

- CRM frameworks 

- Benchmarks 

- DTC operating guidelines 

 

- ** AI & Beauty Tech (Future Growth Platform)**

- Deploy **AI-driven personalization** across content, product, and journeys 

- Develop beauty tech capabilities:  

- Skin diagnostics 

- Virtual try-on 

- Solution matching 

- Pilot emerging AI and digital technologies with commercial impact 

- Define how data and tech translate into growth levers 

- Ensure scalable and future-ready architecture with global IT 

- ** Performance Media (Growth Efficiency Engine)**

- Own global performance media strategy and measurement frameworks 

- Drive **ROAS- and profit-based optimization** across:  

- Search, social, retail media 

- Define full-funnel media role aligned with ecommerce and CRM 

- Establish governance on:  

- Budget allocation 

- Bidding strategies 

- Testing frameworks 

- Partner with platforms and retailers for innovation and beta programs 

- Enable markets with performance benchmarks and investment playbooks 

 

**Operating Model & Leadership** 

- Act as **Global Digital Commerce CoE leader** 

- Translate global strategy into **local execution frameworks** 

- Lead a multi-functional organization across 5 pillars 

- Partner with:  

- Global brand leadership 

- Regional & local market teams 

- External platforms (Amazon, TikTok, Sephora, etc.) 

- Build a balance of:  

- **Global standardization (governance, frameworks)** 

- **Local agility (execution, relevance)** 

 

**Candidate Profile** 

**Experience** 

 

- Minimum **15+ years** in ecommerce / digital / omnichannel leadership 

- Proven track record of owning **global ecommerce P&L** 

- Experience across:  

- DTC, marketplaces, retailer.com, and social commerce 

- Strong exposure to:  

- CRM, data strategy, performance marketing, and digital transformation 

- Experience in global organizations with multi-market operations 

- Beauty or premium consumer brand experience strongly preferred 

 

**Capabilities** 

- Strong **commercial and P&L ownership mindset** 

- Deep understanding of:  

- Consumer lifecycle 

- Omnichannel ecosystems 

- Ability to integrate:  

- Commerce, media, CRM, and technology into a single growth model 

- Advanced understanding of:  

- AI, data, and emerging commerce trends 

- Strong analytical and data-driven decision making 

 

**Leadership** 

- Proven ability to build and scale high-performing global teams 

- Strong stakeholder management across HQ and regions 

- Ability to operate in both:  

- Strategic (frameworks, vision) 

- Execution (hands-on, impact-driven) 

- Entrepreneurial and fast-moving mindset 

- Reports directly to **Laneige Chief Commercial Officer** 

** Reporting Line Location** 

- **Los Angeles, USA (Hybrid)** 

- Ability to work across global time zones 

 

**Why This Role Matters** 

This role is the architect of Laneige’s global digital growth engine —  owning revenue, building scalable systems, and transforming the brand into a truly data-driven, omnichannel leader.