# Digital Marketing Automation at MioDottore

Digital Marketing Automation at MioDottore in Rome. Hybrid, full-time. Posted October 26, 2026.

- Company: MioDottore
- Location: Rome
- Workplace: Hybrid
- Job type: Full-time
- Experience: 2+ years
- Posted: 2026-10-26
- Apply: https://jobs.ashbyhq.com/miodottore/864bf4e4-1e0c-419d-9b1e-9360401b66ab/application
- Source: https://jobmagic.ai/jobs/digital-marketing-automation-miodottore-7tt9bs

## Requirements

- 2–4 years of experience in B2B digital marketing, ideally in lead generation
- Hands-on experience with inbound campaigns (email, WhatsApp, automation); knowledge of paid channels (Meta, Google Ads) is a big plus
- A data-driven mindset: you turn campaign data into optimizations
- Ability to deliver quality work at a fast pace, with proactivity and ownership
- HubSpot and/or Salesforce knowledge
- Good collaboration skills with content, paid, events and sales
- Good English for an international environment

## Description

DocPlanner Italy, leading company for healthcare digital services, is looking for a Digital Marketing Specialist to join our Lead Generation local team and play a pivotal role in creating processes that are as automated as possible in order to generate qualified leads.
We’re looking for an **Digital Marketing Automation** to join our Marketing team. You’ll run inbound and paid campaigns aimed at **doctors/clinics**, turning our database and digital channels into a steady flow of **qualified leads**.

###

### **What you’ll do**

- Execute and optimize our **B2B inbound strategy**, using our database to generate **MQLs/qualified contacts** at every stage of the lifecycle;

- Run and monitor **email and WhatsApp campaigns** and build **automation flows** that create a great customer experience

- Analyze campaign data to understand **which channels bring MQLs and how they convert**

- Optimize **forms, landing pages and CTAs** to improve conversion, and test new lead generation channels

- Support the **content marketing strategy** and collaborate with Global Marketing to deliver on time

- Work closely with the **paid team** to align audiences, messages and landing pages and maximize MQLs

### **What success looks like**

- Delivering **MQLs in line with budget**

- Working with Sales to reach **inbound MRR goals**

- Improving **MQL volume, MQL→SQL conversion and campaign engagement**

### **What we’re looking for**

- **2–4 years** of experience in B2B digital marketing, ideally in lead generation

- Hands-on experience with **inbound campaigns** (email, WhatsApp, automation); knowledge of **paid channels** (Meta, Google Ads) is a big plus

- A **data-driven** mindset: you turn campaign data into optimizations

- Ability to deliver **quality work at a fast pace**, with **proactivity and ownership**

- **HubSpot **and/or** Salesforce **knowledge

- Good collaboration skills with content, paid, events and sales

- Good **English** for an international environment

### **Nice to have**

- Experience with **Jira** or similar tools

- Cross-cultural communication skills

**Additional information:**

- 🌐Working in hyper-growing company within an international environment

- 💶 Compensation range 35-40K

- 🏠 Smart Working 50%

- 🍝Ticket restaurant 10 Euro/Day

- 👨‍👩‍👦 Welfare up to € 1,200 for you and your family

- ⚕️Health insurance to take care of your health

- 🧠 Self-care platform: Access the Mental Well-being Ifeel platform because we believe mental health comes first