# Customer Marketing Manager at Campfire

Customer Marketing Manager at Campfire in San Francisco. On-site, full-time, paying $180k–$250k. Posted September 21, 2026.

- Company: Campfire
- Location: San Francisco
- Workplace: On-site
- Job type: Full-time
- Pay: $180k–$250k
- Experience: 4+ years
- Posted: 2026-09-21
- Apply: https://jobs.ashbyhq.com/campfire/8c800396-9abc-42ad-a87c-1372226f5893/application
- Source: https://jobmagic.ai/jobs/customer-marketing-manager-campfire-5t1ycj

## Requirements

- 4+years in B2B marketing, with direct ownership of a reference, case-study, or similar customer-facing program.
- Excellent interviewing and writing; you draw out specifics and quantify results.
- Experience running review-site programs on G2 or Capterra and an understanding of how buyers use them.
- Empathy for customers and a service mindset toward Sales and Customer Success; you protect relationships while still hitting targets.
- Strong project and stakeholder management across many parallel requests.
- Comfort producing video (briefing, on-camera interviews, working with editors) even if you don't edit yourself.

## Description

**About Campfire**
Campfire is a next-gen core accounting platform built for modern mid-market finance teams. We’re building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently.

**About the role**
Customer proof is Campfire's most persuasive marketing, and you'll own all of it. You'll build the customer marketing engine from the ground up, which includes a steady flow of case studies and proof points, a reference and advocacy program sales can lean on, a review-site strategy, and management of our customer community including our customer advisory board. Every team in Marketing and Sales will come to you, so you'll prioritize ruthlessly and communicate clearly.
**What you'll do**

- Build and run the case-study and proof-point program: source candidates with Customer Success and Sales, run interviews, write and produce stories in multiple formats, and maintain a searchable proof library with quantified outcomes.

- Own the customer reference program: recruit, tier and manage advocates; run the reference request process for Sales; track usage and protect customers from being over-asked.

- Build and run the advocacy and community program: manage Campfire's customer Slack community day-to-day and run an in-person community program (meetups, dinners, advisory boards), alongside speaking opportunities, peer-to-peer events, and recognition that keeps advocates engaged.

- Nominate and submit customers for industry awards and recognition programs, and manage the submission process end to end.

- Own review-site strategy and execution on G2, Capterra and peers: review generation campaigns, profile management, badges and report placement, and using review data in sales and marketing.

- Produce customer video and testimonials with the Content / Storytelling team, from short social clips to full stories captured at events.

- Supply proof points for launches and campaigns to Product Marketing, Growth, Brand and Field; support customer speakers at Corporate Events.

- Measure impact: reference wins influenced, review volume and rating, proof coverage by segment and use case, advocate satisfaction.

**What you'll bring**

- 4+years in B2B marketing, with direct ownership of a reference, case-study, or **similar customer-facing** program.

- Excellent interviewing and writing; you draw out specifics and quantify results.

- Experience running review-site programs on G2 or Capterra and an understanding of how buyers use them.

- Empathy for customers and a service mindset toward Sales and Customer Success; you protect relationships while still hitting targets.

- Strong project and stakeholder management across many parallel requests.

- Comfort producing video (briefing, on-camera interviews, working with editors) even if you don't edit yourself.

**Must have**

- Experience with advocacy and reference platforms (UserEvidence, Influitive, ReferenceEdge or similar) and G2 Buyer Intent.

- Experience building a program from zero at a scaling company.

- Event experience: customer speaker coordination and on-site capture.

- Comfortable hosting and presenting to CFOs and senior finance leaders, including running our customer advisory board.