# CRM MarTech & Email Ops Manager at Crypto.com

CRM MarTech & Email Ops Manager at Crypto.com in Hong Kong. Hybrid, full-time. Posted October 26, 2026.

- Company: Crypto.com
- Location: Hong Kong
- Workplace: Hybrid
- Job type: Full-time
- Experience: 5+ years
- Posted: 2026-10-26
- Apply: https://jobs.lever.co/crypto/24022c31-0cfa-463c-9585-e7dad7706d28/apply
- Source: https://jobmagic.ai/jobs/crm-martech-email-ops-manager-cryptocom-w9edb5

## Requirements

- 5+ years of hands-on experience in email marketing operations and/or MarTech management in a high-growth or high-volume environment
- Expert-level proficiency in CRM/ Email Platform and CDP e.g.: Braze, Optimove, Sendgrid, Segment CDP, or similar
- Strong technical coding skills: Liquid, HTML, CSS for email template development and dynamic content logic
- Strong SQL skills with the ability to query complex datasets, build audience definitions, and self-serve analysis
- Proven ability to leverage AI tools to accelerate production and problem-solving — this is a must
- Demonstrated experience with performance tracking, A/B testing, and data-driven optimisation of email programs
- Exceptional organisational skills — systematic approach to documentation, process design, and project management
- Excellent stakeholder management and communication skills — able to manage competing priorities across multiple teams
- Fluent English (written and verbal) is a must
- Solid understanding of email compliance regulations (GDPR, CAN-SPAM, CASL, PECR) including opt-in/opt-out management, consent frameworks, preference centres, and regional privacy requirements
- Familiarity with machine learning concepts as applied to marketing: propensity models, predictive segmentation, customer LTV modelling
- Experience with API integrations and writing technical specifications for engineering teams
- Experience supporting cross-channel journey orchestration (push, in-app, SMS alongside email)
- Background in Sports, prediction markets, fintech, crypto, trading
- Experience with experimentation, funnel optimisation, and lifecycle programs tied to commercial KPIs

## Description

We're looking for a CRM MarTech & Email Ops Manager who combines deep technical expertise with operational excellence. This is a hands-on, high-output role — you'll own the email channel end-to-end while leading MarTech platform strategy, CDP configuration, and data integration. You're not just executing campaigns; you're architecting scalable systems, driving performance through data, and leveraging AI to maximize productivity.

### Key Responsibilities

**Email Operations & Lifecycle Management**

- Own daily email campaign operations: build, QA, deploy, and report across lifecycle, promotional, transactional, and triggered programs, with defined SLAs

- Design and maintain email template architecture including content blocks, dynamic content modules, and personalisation frameworks — built for speed and scalability 

- Write and maintain technical coding (Liquid, HTML/CSS, AMPscript) to enable complex personalisation logic and dynamic rendering

- Own send frequency governance, suppression logic, fatigue management, and audience conflict resolution across stakeholders

- Manage deliverability: sender reputation, authentication (SPF/DKIM/DMARC), inbox placement, and ISP monitoring

- Support GTM launches for new products and features — translating product briefs into campaign execution at pace

**MarTech Strategy & Platform Management**

- Lead the MarTech function for the CRM team, owning the roadmap for CDP, engagement platform, analytics, experimentation, and data pipelines

- Configure and manage CDP connections (data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability

- Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms

- Write API requirements and payload specifications for MarTech integrations

- Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases

- Evaluate emerging MarTech capabilities and provide recommendations for future technology investments

- Develop reporting frameworks that demonstrate business value generated through MarTech and email investments

**Stakeholder & Process Management**

- Support and advise key stakeholders across CRM, Product, Marketing, Strategy, and Research — proactively pushing back with data when requests won't deliver results

- Maintain up-to-date documentation (PRDs, specs, tracking plans, data flows, runbooks) for all CRM & MarTech initiatives

- Define and enforce campaign operations standards: naming conventions, template governance, approval flows, campaign taxonomy

- Manage the campaign calendar, resolve stakeholder conflicts, and enforce production SLAs

- Ensure tracking systems are properly scoped, briefed, and tracked — you hold stakeholders accountable for complete briefs before work begins

**AI & Productivity Innovation**

- Actively leverage AI tools across the workflow: content generation, code assistance, QA checks, data analysis, and reporting

- Own the AI productivity roadmap for email & MarTech ops — identify, test, and implement tools that accelerate campaign production

- Build and document AI-assisted workflows so productivity gains are repeatable and scalable, not personal shortcuts

- Support AI-driven marketing initiatives including predictive segmentation, next-best-action modelling, and personalisation at scale

### Requirements

**Must-have:**

- 5+ years of hands-on experience in email marketing operations and/or MarTech management in a high-growth or high-volume environment

- Expert-level proficiency in CRM/ Email Platform and CDP e.g.: Braze, Optimove, Sendgrid, Segment CDP, or similar

- Strong technical coding skills: Liquid, HTML, CSS for email template development and dynamic content logic

- Strong SQL skills with the ability to query complex datasets, build audience definitions, and self-serve analysis

- Proven ability to leverage AI tools to accelerate production and problem-solving — this is a must

- Demonstrated experience with performance tracking, A/B testing, and data-driven optimisation of email programs

- Exceptional organisational skills — systematic approach to documentation, process design, and project management

- Excellent stakeholder management and communication skills — able to manage competing priorities across multiple teams

- Fluent English (written and verbal) is a must

- Solid understanding of email compliance regulations (GDPR, CAN-SPAM, CASL, PECR) including opt-in/opt-out management, consent frameworks, preference centres, and regional privacy requirements

**Nice-to-have:**

- Familiarity with machine learning concepts as applied to marketing: propensity models, predictive segmentation, customer LTV modelling

- Experience with API integrations and writing technical specifications for engineering teams

- Experience supporting cross-channel journey orchestration (push, in-app, SMS alongside email)

- Background in Sports, prediction markets, fintech, crypto, trading

- Experience with experimentation, funnel optimisation, and lifecycle programs tied to commercial KPIs