# Country Manager - Belgium at Betsson Group

Country Manager - Belgium at Betsson Group in Malta. Hybrid. Posted April 10, 2026.

- Company: Betsson Group
- Location: Malta
- Workplace: Hybrid
- Posted: 2026-04-10
- Apply: https://job-boards.greenhouse.io/betsson/jobs/7805940
- Source: https://jobmagic.ai/jobs/country-manager-belgium-betsson-group-ccn1zj

## Requirements

- Lead and develop a high-performing team of local experts and professionals.

## Description

You will have full P&L responsibility for the Belgian market, driving commercial performance and customer value across online casino, sportsbook and a retail sportsbook network of more than 400 points of sale. The role requires deep gaming industry expertise, a strong product and CRM background, and the ability to operate across multiple jurisdictions. The successful candidate will be French-speaking and will work closely with central and local teams to deliver the market strategy in line with regulatory requirements.

### Responsibilities

- Lead and develop a high-performing team of local experts and professionals.

- Drive sustainable revenue growth and customer value through product performance, customer engagement and lifecycle optimisation.

- Develop and implement the local market strategy and annual plans, managing the market budget and working closely with central teams to align product, CRM and commercial priorities.

- Own the customer lifecycle from onboarding and activation through retention, loyalty and reactivation, using customer insights and performance data to identify opportunities.

- Partner with Product and CRM teams to improve the customer proposition, product experience and customer journeys. This role does not own local marketing strategy or marketing campaign execution.

- Use customer feedback, behavioural insights and performance metrics to identify friction points and improve the end-to-end customer experience.

- Optimise day-to-day market operations and commercial performance to achieve quarterly and annual targets.

- Ensure market activities and customer journeys comply with applicable local regulations across the relevant jurisdictions.

- Monitor competitors, product developments, customer behaviour and regulatory changes across multiple jurisdictions.

### Requirements

 

- Bachelor’s degree in business, management, or a related field, or equivalent practical experience.

- Extensive senior-level experience in the gaming industry, with a strong track record in product, CRM, customer lifecycle management or commercial operations. Marketing-focused profiles are not the target for this role.

- Experience operating across multiple jurisdictions, with the ability to adapt commercial and product priorities to different regulatory and market environments.

- Direct experience in the Belgian market and a strong understanding of its gaming landscape.

- Solid people leadership and stakeholder management experience.

- Deep knowledge of online casino and sportsbook, with a proven track record of delivering commercial results in the gaming industry.

- Experience with gaming retail operations is an advantage.

- Fluent French, with strong verbal and written communication skills. English proficiency is also required for collaboration with central teams.

- Strong project management skills, including the ability to coordinate multiple initiatives and stakeholders.

- Strong analytical skills, with a data-driven approach to product performance, CRM and commercial decision-making.

- Proactive, accountable and results-oriented, with a practical approach to problem-solving.

- Comfortable working in a fast-paced, evolving and regulated environment.

###
What you will get

- Working with a great team of people were teamwork, support and learning is our passion

- Working within a dynamic and fast paced industry.

- Competitive remuneration package and relocation support to Malta available.

- Hybrid structure with the option to work remotely twice a week.

- Healthcare plan.

- Fabulous office and work environment in one of Malta’s prime locations.

- On the job training by skilled people who have sound experience in the industry.

- Multiple company events throughout the year, and fun team building events.

- Dedicated time for training through online platforms.

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