# Analytics Implementation Consultant at Sporty Group Analytics Implementation Consultant at Sporty Group in Europe - Remote. Remote. Posted July 21, 2026. - Company: Sporty Group - Location: Europe - Remote - Workplace: Remote - Experience: 3+ years - Posted: 2026-07-21 - Apply: https://job-boards.eu.greenhouse.io/sportygroup/jobs/4933981101 - Source: https://jobmagic.ai/jobs/analytics-implementation-consultant-sporty-group-haed29 ## Requirements - Minimum of 3 years of experience implementing, auditing, and managing Google Tag Manager and Google Analytics 4 across complex web, Android, and iOS platforms. - Strong understanding of web analytics, digital marketing, and data privacy. - Demonstrated experience implementing, configuring, and troubleshooting analytics tracking across marketing campaigns and third-party advertising platforms in a B2C environment. - Excellent communication and organizational skills, especially when collaborating across remote teams and with both technical and non-technical stakeholders. - Excellent analytical and problem-solving skills, with a passion for turning data into actionable insights. - Proficient in HTML, CSS, and JavaScript, with a solid understanding of how they interact with GTM and GA4. - Familiarity with A/B testing tools, SEO, PPC, and social media campaign tracking. ## Description We seek a skilled Google Tag Manager (GTM)/Google Analytics 4 (GA4) Implementation Specialist to join Sporty Group. This role is critical in ensuring the accuracy, efficiency, and strategic use of our data analytics platforms to drive business objectives. **What you'll be doing** - **Campaign Management:** Support marketing campaigns by ensuring accurate tracking for conversions, events, and user interactions. Analyse campaign performance data and provide insights to improve campaign effectiveness. - **Marketing Platform Integration:** Configure and manage tracking for third-party advertising and marketing platforms, ensuring accurate attribution, conversion tracking, and campaign measurement. - **Stakeholder Partnership:** Partner with Marketing, Product, and Engineering teams to understand campaign requirements, manage stakeholder needs and expectations, advise on tracking strategies, and ensure timely delivery of analytics implementations. - **Platform Audit:** Conduct comprehensive audits of our Google Tag Manager and Google Analytics 4 implementations to identify discrepancies, inefficiencies, and opportunities for improvement. - **Implementation:** Lead the implementation of GTM and GA4 across our web platforms, ensuring all tags, triggers, and variables are correctly configured to capture the required data. - **Maintenance:** Regularly update, maintain, and optimize GTM containers and GA4 configurations to support new features, evolving business requirements, and platform updates. - **Debugging:** Identify, troubleshoot, and resolve issues related to tag management, data layers, and analytics tracking, ensuring data integrity and accuracy across all marketing channels. - **Training & Documentation:** Train internal teams on the effective use of GTM and GA4 for their day-to-day operations. Document processes, best practices, and system changes. - **Compliance & Privacy:** Ensure all implementations comply with data protection regulations such as GDPR and CCPA while maintaining user privacy standards. - **Ownership:** Own the implementation of front-end and back-end tracking events and serve as the primary specialist for investigating and resolving tracking issues. Establish processes for testing events across Product Managers and Engineering teams. - **Documentation:** Curate and maintain a tracking schema for front-end and back-end events, including triggers, event parameters, user properties, and related documentation. **What you'll bring** - Minimum of 3 years of experience implementing, auditing, and managing Google Tag Manager and Google Analytics 4 across complex web, Android, and iOS platforms. - Strong understanding of web analytics, digital marketing, and data privacy. - Demonstrated experience implementing, configuring, and troubleshooting analytics tracking across marketing campaigns and third-party advertising platforms in a B2C environment. - Excellent communication and organizational skills, especially when collaborating across remote teams and with both technical and non-technical stakeholders. - Excellent analytical and problem-solving skills, with a passion for turning data into actionable insights. - Proficient in HTML, CSS, and JavaScript, with a solid understanding of how they interact with GTM and GA4. - Familiarity with A/B testing tools, SEO, PPC, and social media campaign tracking. **Nice to Have** - Experience in the sports betting or gaming industry. - Experience with marketing, attribution, and analytics platforms such as AppsFlyer, Adjust, Google Ads, Meta Ads, TikTok Ads, or similar. - Experience implementing Server-Side Google Tag Manager for business-critical events. - Google Analytics, Google Tag Manager, or related certifications.   **What’s in it for you** - Sporty is a remote first company in pursuit of sustainability - A competitive salary + individual performance based bonuses every quarter - 28 days paid annual leave - Our core working hours are 10am-3pm in your local time zone with flexibility outside of this - Referral bonuses & flash bonuses - Top of the line equipment - Annual company retreats to provide great internal networking opportunities **Interview process** - Remote video screening with our Talent Acquisition Team - Offline take home assignment  - Remote video interview with Team Members (60 Mins) - Final discussion with the hiring manager (60 mins) If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours