# ABM Manager at Backbase

ABM Manager at Backbase in Sydney. Posted October 21, 2026.

- Company: Backbase
- Location: Sydney
- Posted: 2026-10-21
- Apply: https://job-boards.greenhouse.io/workatbackbase/jobs/8305279
- Source: https://jobmagic.ai/jobs/abm-manager-backbase-x6hrcv

## Requirements

- Proven track record in enterprise B2B ABM, Field Marketing, or Demand Gen within complex sales cycles.
- Demonstrated experience partnering with Sales to measurably drive pipeline growth.
- Hands-on experience utilizing AI tools for campaign execution, research, and personalization.
- High commercial acumen, strong project management, and cross-functional stakeholder skills.
- Bonus: Background in SaaS, fintech, banking, or enterprise technology.

## Description

🚀 **WE ARE HIRING: ABM Manager – ANZ**

 

Over 150+ leading banks run on Backbase—the AI-native Banking OS that turns fragmented operations into a Unified Frontline where customers, employees, and AI agents work as one.

 We are looking for a commercially focused **ABM Manager** to drive growth across a portfolio of strategic new-logo and existing-customer accounts.

📍 **Location:** Australia

💼 **Function:** Account-Based Marketing / Field Marketing

👤 **Reports to:** Senior Field Marketing Director

 

🎯 **What You’ll Do**

- **Strategy & Execution:** Own and run 1:1 and 1:few ABM strategies for priority accounts across the full buyer journey.

- **Sales Alignment:** Partner closely with Sales and BDM teams to identify account priorities, key buying groups, and growth opportunities.

- **Data-Driven Outreach:** Activate integrated digital, content, executive engagement, and event programs tailored to the Europe North West market using real-time engagement signals.

- **AI & Tech Integration:** Leverage modern AI tools and marketing tech to sharpen account research, personalization, execution, and reporting.

- **Impact Tracking:** Measure account engagement, progression, pipeline creation, and opportunity acceleration.

💡 **What We’re Looking For**

- Proven track record in enterprise B2B ABM, Field Marketing, or Demand Gen within complex sales cycles.

- Demonstrated experience partnering with Sales to measurably drive pipeline growth.

- Hands-on experience utilizing AI tools for campaign execution, research, and personalization.

- High commercial acumen, strong project management, and cross-functional stakeholder skills.

- *Bonus:* Background in SaaS, fintech, banking, or enterprise technology.

📈 **What Success Looks Like** We measure success by your ability to move strategic accounts forward:

Engagement ➔ Conversation ➔ Opportunity ➔ Revenue

If you love creative marketing, experimenting with AI, and turning bold ideas into measurable business impact, we’d love to connect!

 

👇 **Apply now or tag someone in your network who would be a great fit.**

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